Why and When to Use a Coach: Is Coaching Right for You?

Author name

Wondering whether coaching is right for you? Discover when to use a coach, how coaching works, the benefits of coaching and the difference between coaching and therapy.

Why and When to Use a Coach

People often assume you need a coach when something is going wrong.


You’re struggling at work. You’ve lost confidence. You don’t know what to do next.


But actually, some of the best times to work with a coach are when things are going reasonably well – you simply know you want something to change.


Perhaps you want to progress in your career, become a more confident leader, start or grow a business, deal with a difficult situation, or work out what the next chapter looks like.


Sometimes you can't even define exactly what you want. You just have that nagging feeling that something needs to be different.


That can be a very good time to use a coach.


What Does a Coach Actually Do?


A good coach isn't there to tell you what to do.


Coaching gives you dedicated time and space to step away from everything else and think properly about you – where you are now, where you want to be and what might be getting in the way.


A coach will ask questions, challenge assumptions, help you look at situations differently and turn your thinking into action.

And that last part is important.


We can spend months – sometimes years – thinking about making a change without actually doing anything about it.

Coaching helps bridge the gap between thinking and doing.


When Should You Use a Coach?


There isn't one particular point when you become "ready" for coaching.


Executive coaching, career coaching and business coaching can be useful at many different stages. You might consider working with a coach if you are:


  • preparing for promotion or a more senior role;
  • stepping into leadership or wanting to become a more confident leader;
  • looking to improve your communication or executive presence;
  • dealing with a challenging workplace situation;
  • considering a career change;
  • starting or growing a business;
  • thinking about a portfolio career or board role;
  • feeling stuck despite being successful; or
  • simply asking yourself, "What do I want next?"


You don't need to have a crisis – or even a clearly defined goal.


"I know I want something to change, but I'm not sure what" is a perfectly good place to start.


Coaching vs Therapy: What's the Difference?


Coaching and therapy both provide space for reflection, but they have different purposes.


Therapy may explore past experiences, relationships, trauma, emotional difficulties or patterns affecting someone's mental health and wellbeing. It is delivered by appropriately trained mental-health professionals.


Coaching is generally more future-focused.


It starts with where you are now and looks at where you want to go, what may be holding you back and what actions could help you move forward.


I tend to think of coaching as four fairly simple questions:


Where am I now?

Where do I want to be?

What's getting in the way?

What am I going to do next?


There may be times when someone benefits from both coaching and therapy. They aren't necessarily mutually exclusive, but it is important to understand the distinction.


What Are the Benefits of Coaching?


One of the biggest benefits of coaching is perspective.


Most of us have assumptions about what we can and can't do. Sometimes those assumptions are completely reasonable. Sometimes they haven't been questioned for years.


A coach can help you examine them.


Coaching also creates accountability. There is a big difference between saying, "I really should do that" and agreeing on the action you're going to take before your next coaching session.


Small actions begin to create momentum.


And momentum creates change.


You Don't Need to Have Everything Worked Out


People sometimes put off coaching because they don't know exactly what they want.


But figuring that out can be part of the process.


What we want from our careers and lives changes over time. Success might mean promotion and progression at one stage and greater freedom, purpose or flexibility at another.


Sometimes you don't need a complete plan.


You just need somewhere to start.


So, Is Coaching Worth It?


Perhaps a better question is:


If I made progress on this particular issue, what difference would it make?


Coaching isn't a magic formula and a coach won't make your decisions for you.

What good coaching can give you is the space to think more clearly, challenge some of your assumptions, understand what you really want and, most importantly, do something about it.

Sometimes that's the difference between thinking about change – and actually making it.


Thinking About Coaching?


I work with executives, professionals and business owners who want to make progress in their career, leadership or business – whether that's navigating change, developing confidence and communication, stepping into a bigger role, growing a business or simply working out what comes next.


An initial conversation is simply a chance to talk about where you are now, what you'd like to change and whether coaching feels like the right next step.


Send me an email at info@360-boardroom.com if you want to learn more

by Monica Pahwa 4 November 2024
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
by Monica Pahwa 4 November 2024
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
by Monica Pahwa 4 November 2024
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
by Monica Pahwa 4 November 2024
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
by Monica Pahwa 4 November 2024
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. As people comply with stay-at-home orders, they have no longer been shopping in stores, travelling, visiting financial institutions, events, meetings in person, or leaving their homes much at all. Instead, they have increased their reliance on e-commerce, home delivery, subscription services, and staying local. In response, brands are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. Even so, “business as usual” is anything but usual. The recent Government announcement and an uncertain future make it difficult for organisations to predict how to adapt. There is one clear outcome though from the recent pandemic and that is that a pivot to digital is a clear winner through the uncertainty and the current prediction is that that won’t change. Gradually digitising operations is no longer enough. Let’s look at how a few industries have been impacted dramatically by these shifts, and how any organization can move quickly to a digital-first business. Dramatic 2020 Pivots Become Permanent Those accelerating their digital transformation most significantly in response to Covid-19 were tech companies (78%), followed by energy (77%), healthcare (74%), construction (71%) and retail (70%). Notably, however, the greatest acceleration in digital communications has been seen by construction businesses (8.1 years) and energy (7.2 years), while retail and e-commerce organisations report an average acceleration of 6.1 years. Retail - With stay-at-home orders and gradual reopening plans, retailers were one of the most impacted industries by coronavirus. Even still, online sales increased during the pandemic. Many wary consumers still aren’t sure when they’ll return to stores, so online remains their primary shopping channel. Higher Education - Equally impacted is higher education. Some universities have reopened this school year with restrictions, while others are entirely virtual. Some are embracing hybrid models to give students flexibility. Many question marks still linger about a second wave of the virus and what will happen with a potentially fully digital instruction model. In these cases, replicating the in-person experience with a personalized, online education will be crucial. Finally, on the front lines of the pandemic, the healthcare industry has been under pressure to deliver more services to consumers via telehealth and online sources. With a surge in demand on under-resourced and understaffed GP surgeries and hospitals, online services present an opportunity to respond to patients needs virtually, thereby saving time and effort on both the medical practitioner and the patient. Beyond these industries alone, nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout. 3 Strategies for Pivoting to Digital-First The organisations who have adapted best to rapid digital transformation have three things in common: They look at data from their current customer base to drive change. They use personalisation to replicate in-person experiences. They’re able to use their existing assets to move quickly as technology changes First, using data from the existing customer base is the best way to understand what’s happening with your individual organization. Macro trends are great ways identify what is happening in your sector. Organizations should combine these larger trends with intimate knowledge of customers to drive retention and loyalty. For example, many financial services institutions like retail banks have had to adapt to dramatically changing customer needs. Macro trends show that customers are in crisis, while micro-trends (such as a surge in online search patterns in a specific area) can determine exactly which new digital offerings can help a struggling restaurant owner or homeowner who needs flexibility in payments. Customer data also can help determine the right campaign targets for marketing, as well as drive personalized web experiences for customers to get the answers they need quickly. Second, personalization can help customers who are accustomed to in-person interactions adapt to online experiences. In many cases, a personalized digital experience can be even more delightful. For example, a customer may be accustomed to shopping in the grocery store for a baking item, searching online for recipes, and calling a friend for help. Now, a baking company could provide a one-stop destination for shopping, as well as recipes, online cooking shows, baking tips, and more. Rather than focusing on the transactional, the brands that can get personal are rewarded with increased customer engagement and higher conversion rates. Finally, digital transformation efforts in the past were complex and difficult to execute. Today, many digital transformation efforts come up almost overnight. To put this in perspective, less than three months passed between when the first case of COVID-19 was reported in the United States and the moment total or partial shutdowns were ordered. It took Uber close to seven years to provide more daily trips than taxicabs in New York City. The right technology can help the vast majority of organizations move quickly to pivot to digital businesses. What consists of the right technology depends on your business. For most, it will be a decent CRM system that can send mailshots professionally, webinars are easy to set up owing to platforms such as Zoom or GotoWebinar, to name a couple. Perhaps an app is the way to go or more use of technology available on social media platforms. Whatever you use, remember to put the appropriate data privacy laws in place in your technology. For others it may mean a marketing team that can read customer patterns and insights. Most importantly, technology must enable the organisation to move fast to spin up new services or change existing ones in response to customer demand.  While the rest of 2020 and the beginning of 2021 are still uncertain, what’s clear is that the only constant is change. Want a silver lining? The digital changes organisations set up today are accelerating digital transformation efforts that otherwise would have taken years to complete. The way an organization responds to a crisis now can help it not only survive, but thrive for decades to come.
by Monica Pahwa 4 November 2024
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.